Francine
Graphic Design / Creative Strategist



Leadership & Creative Work

Director of 5 Days Campaign Support - The Canadian Association of Business Students
(2025 - Present)
Liase between 5 Days National and university teams across Canada providing strategic and operational support for local campaigns.

Vice President Community – Commerce Students’ Association

(2024–2025)
Directed campus-wide community initiatives with a focus on creative campaigns, student belonging, and collaboration.

Director of Marketing – Commerce Socials
(2023–2024)
Led brand identity, content strategy, and digital campaigns for flagship student events.

Shinerama Co-Chair  – Cystic Fibrosis Canada
(2023–2024)
Oversaw creative direction and fundraising visuals for one of Canada’s largest student-led charitable initiatives.

Student Mentor – Commerce Cares
(2023–2024)
Provided peer support and guidance through one-on-one mentorship while contributing to community-building efforts that prioritized student wellbeing and inclusion.

New Student Peer Mentorship Program - University of Manitoba
(2023–2024)
Helped shape welcoming onboarding experiences through branded materials and peer engagement tools.

Team BTM (Business Tech Management) – JDC West
(2022–2023)
Collaborated on case competition presentations, applying business strategy and visual storytelling to tech-focused challenges.

Services / Strengths

Graphic Design
Visual Identity Design
Creative Direction
Brand & Campaign Strategy
Content Creation
Community-Centered Design
Social Media Marketing
Event Branding
Team Collaboration
Storytelling & Moodboarding

More


Awards / Recognition

Experiential Learning Award
Recognized by the University of Manitoba for personal and professional development through UM-recognized co-curricular experiences, meaningful self-reflection, and active engagement beyond the classroom.

CSA Leadership Recognition
Celebrated for community impact and student engagement as VP Community at Asper School of Business.

Shinerama Campaign Distinction
Led one of Canada’s top student-run charity initiatives—recognized for creativity, reach, and team impact.

Recognized for Visual Direction Across High-Impact Student Campaigns
Praised by peers and executives for shaping the visual identity of campus-wide initiatives, including Shinerama and Commerce Socials. Noted for blending storytelling, design strategy, and emotional tone into cohesive campaign aesthetics.

JDC West Competitor – BTM Team
Represented U of M at Western Canada’s largest business competition in tech strategy and case design.

IB Program Graduate with Honours
Completed the International Baccalaureate Program with a dual focus on Sciences & Humanities.


Education

I.H. Asper School of Business
Bachelors of Commerce  – Marketing & Human Resources

Collège Miles Macdonell Collegiate
International Baccalaureate (IB) Graduate - Sciences & Humanities
LET’S CONNECT  

Instagram
LinkedIn


© FRANCINE ALCEDO 2026